Provident Realty celebrates milestones including opening of second access road
The developer of a multibillion-dollar master-planned community on the south side of the Metroplex expects growth to accelerate after the completion of a significant piece of infrastructure.
Near the intersection of U.S. 287 and the 360 Tollway, Provident Realty Advisors Inc. is creating the 5,500-acre Goodland, which has been referred to as a new southern "gateway" to Grand Prairie.
An executive with Dallas-based Provident recently shared exclusive updates about Goodland with DBJ and pointed toward what's next for this huge project on the latest frontier for development.
About 750 homes have already been built in Goodland by companies such as David Weekley Homes and Highland Homes. Online listings for new homes currently for sale in the community show prices from around $360,000 to more than $600,000.
Goodland could eventually have more than 15,000 residences.
The opening of Goodland Parkway in mid-February was a major milestone, said Rylan Yowell, managing director at Provident. The 2-mile road took more than four years and $30 million to construct through a public-private partnership between Provident and Grand Prairie. The road links State Highway 360 and U.S. 287, with a future extension planned to reach U.S. 67 at the southern boundary of Provident's land holdings and Grand Prairie city limits.
Below: The location of Goodland, south of Grand Prairie and Midlothian.
Yowell said the new parkway creates a literal path for more development.
"It enhances connectivity and mobility," he said. "With that, we're able to activate more portions of all of our land. So there's only so much land that you can activate with rooftops off of a single point of access. Now that we have dual access points to major highways, it just paves the way for future growth."
Yowell said the road also improves emergency response times, with a Grand Prairie fire station just north of Goodland.
This summer, Yowell expects to open a large set of community amenities at Goodland. That includes a $14 million amenity center on 6.5 acres called "The Retreat," featuring a 6,000-square-foot clubhouse, 3,000-square-foot fitness facility, a 5,000-square-foot swimming pool and a stocked fishing pond.
Provident Realty
A major portion of the project entails restoring 1,600 acres of flood plain and creek corridors and creating a 25-mile system of walking and biking trails that weave through the community. Provident started on the trailhead last March.
Provident also will break ground on an indoor pickleball pavilion, and work on 750 home lots. Midlothian Independent School District plans to build an elementary school next year. A public park along Goodland Parkway is also in the works.
Plans also call for a mixed-use town center, which Provident calls a "downtown" for Goodland. The firm's website alludes to "a mix of restaurants, everyday neighborhood services and a just-right mix of local and regional retailers."
"We have a long-term commitment on this project, and we want to grow responsibly," Yowell said. "We sort of have a shared vision with the city of Grand Prairie. So there's a lot of things in the works."
Once it's finished, Goodland could feel like its own town, with an estimated 50,000 residents and $5 billion in taxable value. Goodland is registered as a census-designated place, so residents can put it on their driver's licenses.
However, Grand Prairie is gradually annexing property through a development agreement with Provident. Last year, the city annexed nearly 900 acres of Goodland.
The new community represents the development wave taking shape along the southern edge of the Metroplex. Plans were recently revealed for a community expected to feature more than 13,000 residences in Waxahachie, about 15 miles southeast of Goodland.
This part of DFW is also seeing lots of data center development, from an expanding QTS campus in Wilmer to Google's huge campus in Midlothian.
